How music festivals make money
From Coachella to Made In America, multi-act music festivals are big business. How do they rake in the cash?
By Melissa Locker, contributor
FORTUNE -- Back in April, more than 150,000 music fans flocked to Indio, Calif., for the Coachella Valley Music and Arts festival. In mid-June, Bonnaroo drew over 100,000 people to Manchester, Tenn., to see Sir Paul McCartney and R.